Problem: Society shames us for our Nerdy interest

Judgment has taken our inner nerds hostage

We believe owning your inner nerd is an act of resistance

Concept
Headlines
Tagline
Subway Domination
Social Media
Activation

Unapologetically Nerdz

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Tell us your nerdiest confessions on Instagram and we’ll spray paint it on a wall across the street from New York Comic Con! The most unapologetic nerds will have their confession printed on the back of Nerds packaging.

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Patrón

Squatty Potty