2025 D&AD Submission
Concept
Headlines
Animation
OOH
Social Media
Experience
Strategy
Brief: Develop a word of mouth driving campaign that gets people talking about Depop and engaging with it too.
Tag YOURSELF
Hashtags, or tags, are commonly used like SEO keywords to gain popularity. But on Depop, tags are much more. Because fashion should be about the beauty of individuality, not the constraints of labels.
